Research On The Strategy Of ABC Textile Machinery Co.,Ltd

The textile industry in China is one of the most important parts of Gross national product. After entry WTO, especially coming into later quota times, the textile industry in China is faced with huge challenge. The textile machinery industry regarded as the sustaining industry of the textile also face threaten from the world. Under such situations, how the textile machinery enterprise actualizes the stratagem so that they can effectively utilize the resource, completely upgrade the core o f competition power and seek the space of subsistence and development in the international competition. So it is the most important to constitute the effective developing stratagem.Choosing the ABC textile machinery Co., Ltd as research object, the text tries to make clear and definite that competitive stratagem should be chosen on the basis of analyzing synthetically the grand competitive such as lowness cost stratagem and difference stratagem by applying the classical concept and method of strategic management theory, for instance Michael Potter's basic competitive strategy, BCG analysis, BGP analysis and SWOT analysis. And then, on this basis, concrete stratagem implementation countermeasures is brought forward from the respect as Product Development and Research, Technology Innovation, Marketing, Brand Construction, Personnel Resources Management, Corporation Culture, etc. Hope to have certain reference significance to the textile machinery enterprise in China.