The Study Of Small And Medium-sized Textile Machinery Enterprise E-commerce Platform Operating Mode

Currently, small and medium-sized textile machinery enterprises began to use e-commerce to promote the development of the enterprise, but the e-commerce mode adopted by the small and medium-sized textile machinery enterprises was a kind of transaction in the product, just playing a propaganda role to enterprise’s product, without any improvement, and it belonged to the category of traditional e-commerce. And the image, the design of the interface and the products in the user experience of small and medium-sized textile machinery enterprise were many defects, causing the lack of core competitiveness. So, the small and medium-sized textile machinery enterprise needed a new e-commerce mode to improve the core competition of enterprise products, and established a suitable to the development of new electronic business model for enterprises.Based on the lack of funds and the core competitiveness of products of the current small and medium-sized textile machinery enterprise, the paper, first of all, studied the small and medium-sized textile machinery enterprise electronic commerce and the situation of industrial design service, and put forward the view that the small and medium-sized textile machinery enterprise must combine the electronic commerce with industrial design. Then, the paper studied all kinds of electronic commerce mode and electronic commerce development trend of research in detail, and used the principle of industrial design e-commerce of the small and medium-sized textile enterprises, and put forward the small and medium-sized textile machinery enterprises industrial design e-commerce(belong to incomplete range) of O2 O + IDAAS + mobile client, and used the establishment of small and medium-sized textile machinery enterprise e-commerce platform to verify the service mode.Based on the above research, the paper drew the following conclusion:(1) Based on the situation analysis of China’s e-commerce, industrial design and the development of the textile machinery industry, the paper came to the conclusion that it was necessary the small and medium-sized textile machinery enterprise combined e-commerce with the implementation of industrial design.(2) A single e-commerce mode can not meet the needs of the present enterprise, and a successful e-business pattern inevitably was the organic integration of several basic pattern.The paper summed up the small and medium-sized textile machinery enterprises industrial design e-commerce(belong to incomplete range) of O2 O + IDAAS + mobile client, and provides the whole process of industrial design service for small and medium-sized textile enterprises. It provided a more optimized and meticulous service mode for the enterprise combining the O2 O online and offline services and mobile client services anytime and anywhere.(3) Building the small and medium-sized textile machinery enterprise electronic industrial design commerce platform must select the appropriate implementation tools(PHP + MYSQL + Dreamweaver). The design of the platform website provided users a good user interaction experience, and let the customer have the joyful mood when viewing platform.