Strategies Investigate About China Ocean Shipping Agency(Dalian) CO L D

After the foreign ship agent industry enter foreign merchant, the ship generation industry faces not only the market competition comes from the home, but also has the foreign formidable competitor's stern challenge. CHINA OCEAN SHIPPING AGENCY (DALIAN) CO L D must set up the marketing idea as soon as possible, and enhances the customer the degree of satisfaction, so the company will compete in the future is in an impregnable position.This article first elaborated expounds the basic theory of shipping agency, this part is the academic basis of the article's major idea. The basic concept of shipping agency, the main content of agency business, the importance of the agency work and the history of our country's shipping agency industry are well talked about, it explains the theoretic knowledge of the shipping agency business.Then has mainly analyses the actuality of CHINA OCEAN SHIPPING AGENCY (DALIAN) CO L D and mentions the main problems that the company is faced to inside herself. It is the foundation when we studies as this article.Finally through the analysis and the research of five external environments which affects the ships agent's industry, as well as the Dalian ship generation of market supply and demand condition, we based on four marketing strategies (product strategy, price strategy, place strategy, promotion strategy), put forward the special strategies about CHINA OCEAN SHIPPING AGENCY (DALIAN) CO L D.