On The Development Of Fujian Coastal Eco-tourist Souvenirs

The thesis investigates the development of the coastal eco-tourist souvenirs in Fujian province under the guidance of the relative theories of coastal eco-tourism. It firstly classifies and assesses Fujian coastal eco-tourism resources and analyzes the developing conditions by means of SWOT. Based on the above analysis, it puts forward the principle of development, designing systems and the marketing strategies of eco-tourism. The research shows that the coastal tourism resources have affluent and highly suplementary types with various functions, high esthetic values and outstanding regional features. However, at present, some problems like blind development and singleness of the tourist souvenirs still exist. Thereby the thesis designs the following 7 series of the souvenirs: the souvenirs of coastal eco-tourism, forest eco-tourism, nature preservation zone eco-tourism, urban eco-tourism, agricultural eco-tourism, industrial eco-tourism, and cultural eco-tourism in the coastal areas, involving a diversity of tourist souvenirs such as sightseeing, recreation, scientific investigation, exploitation, religious activities, doing research, cultural experience, shopping, etc. Finally the thesis combines the types of products and prices with the modes of distribution and sales promotion by directing at the market situations of Fujian eco-tourism and resorting to various sales promotions like personnel arrangement, advertisement, and public relationship.