Research On The Regional And Cultural Characteristics Of Tourist Souvenirs Design In Fujian Province

The tourism market in Fujian Province ranks in the tops in China, and Fujian is a main souvenir producing province. Souvenir, as one of the high value-added industries, is attached importance by more and more countries. Tourism is one of key industries for China's economic development. In recent years, both of the China's inbound tourism and domestic tourism have grown rapidly. The scale of tourism industry are larger and larger, and now ranks the world's top five with a great potential souvenir markets. The tourists flow in Fujian Province are among the tops in China. The expansion of the tourism market, makes the market demand for tourist souvenirs greatly increase.The main topic of this research is the development and innovation of tourist souvenirs in Fujian Province. Souvenir is a commodity bearing the specific functions and significance. Its design should firstly consider its commemorative function, should be people-centered, meet the consumer's needs, and fully embody the concept of human nature. Meanwhile, the design should be related closely to regional cultural connotation, and we should grasp relationship between human, design and culture.The basic research idea of this projects develops from the survey on the current situation to the finding of measures. The technical route is as follows: starting from the Survey of designing situation at home and abroad, the reach studies the Fujian tourism market and the regional cultural characteristics; Starting from the study of the regional culture, stressing the differences and individuality of designing, the research discusses how to develop souvenirs which can meet different consumers with different culture and aesthetic concepts, to widen the consumer market, to improve the innovative means, to accelerate the joint of industry and knowledge, and to use design to create value.