| Wooden flooring has 10 years rapid development in China,it has become into the valley of the development since 2006,it encountered unprecedented winter season and confidence crisis.More and more brands of wooden floor realized service which is very important of the career through several wars of "new brand" and "price".Afterwards,they promoted all kinds of creative service model,and hope they could win the opportunities and advantages in marketing age by service and quality.The essay indicated significance of service in modern corporations from the marketing theory of product's whole conception and Customer Delivered Value, and analysis competitive environment and industry features of Chinese wooden flooring,summarized the core of service competition in Wooden floor career,that is response rapidly to clients' requirements.The writer as a member of service group in Power Dekor,introduce service operating system from our current work:Power Dekor Wooden Floor(Beijing Area) take example of service model and experience by different career,such as household appliance,logistics,delivery,combined with flooring service features, established a professional,efficient,advance,sophisticated system in Beijing, in order to enhance new realization of Power Dekor brand in consuming group, to improve evaluation of advancement,integrality and specialty.To intensify service value of brand,keep service competition.Furthermore,we would establish a superior service model in consumer durables industry.The essay illustrate starting,planning,implement and control about project,hope it could be a proposal and method to other wooden flooring corporations which under career valley in China. |
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