Research On The Development Strategy Of Gui Zhou LD Real Estate Co., Ltd.

Since the mid 80s of twenty centuries, the rapid increase in the demand for china real estate has greatly promoted the real estate industry, and it has got greatly development. In 1995, with the Strengthening of macroeconomic regulation in China, the real estate market started falling, and the profit began to decrease. It resulted in the structural adjustment of real estate market and many real estate companies are wiped out from the market and the real estate market got regulated. With the successfully soft-landing in 1997 and 1998, china economic kept the good feature "high level growth and low inflation", and began its structural optimizations and upgraded its overall quality and the real estate market is also purified. With the adoption of positive financial policy and expanding the domestic supply in china, the real estate maker in GuiYang city left the downturn trend, and got hotter and hotter with the increase of nation house boom index, and the competition became fiercer and fiercer.In recent years, with the smooth running and swift growth of China economic, real estate market faced fiercer and fiercer competition, especially when the real estate industry is listed as a new economic growth point in China. In this situation, Gui Zhou LD real estate Corporation limited faced unprecedented pressure and challenge. Many issues are exposed in LD Company such as outstanding structural contradiction, function maladjustment, the restriction of administrative system to the productivity etc, especially when facing the co-existing of challenge and opportunities in the Grand West China Development and after China joined the WTO. To survive and develop in the fiercely competitive market, it became crucial for LD Company to constitute a novel enterprise development strategy to realize the optimal resource configuration, improve its competitive power. Therefore, from the competitive environments and for the self-development of the company, we proposes a suitable enterprise strategy for LD real estate Corporation limited to maintain its predominance and sustainable development.This paper takes LD real estate Corporation limited as the study subject and takes use of strategic management theory to research real estate development trends, analyzes internal and external environment of LD real estate Corporation limited, then turns out to its opportunities and threats, advantages and disadvantages. On the basis of analysis, the corporation's overall development strategy during 2005 and 2015 is developed, which includes strategic objectives, strategic stages, the guarantee conditions and so on. Finally, a number of recommendations to enhance the competitiveness of the corporation are presented.The empirical analysis and normative analysis are used in researching process. Talking with the high-level leaders , collecting the data on domestic and international economic environment, researching ports, logistics and other industries all play important role in researching process. Apart from that, research famous real estate operators' development strategy is helpful for developing that of LD real estate Corporation limited, In conjunction with resource accumulation since the beginning of company and the external condition, LD real estate Corporation limited's development strategy is proposed.