The Research On Competition Strategy Of Tianjin Port Real Estate Enterprise

In the recent years, the economic in our country developes rapidly, the real estate industry becomes the pillar industry of national economy in our country.In order to prevent the real estate market overheating, the government increase in all aspects of real estate enterprises of regulation.As the major macroeconomic regulation and control policy and of the real estate market increasingly fierce competition, real estate enterprises want to in a complex macro environment and market environment for development, we must dig out the enterprise’s core competitive resources, establish a scientific and reasonable competition strategy.The article based on the analysis on real estate related theory of competitive strategy, choose Tianjin Port Real Estate Development co., LTD. (here in after referred to as Jin Gang Kong Real Estate") as the research object.Through porter five models of the port of tianjin real estate macro environment, industry and the market demand for detailed analysis,using value chain analysis and SWOT analysis method to analyse the internal environment.On the basis of competitive strategy analysis it is concluded that the competitive strategy of real estate development for tianjin port, namely is given priority to with centralization strategy, differentiation strategy is complementary.In order to ensure the smooth implementation of competition strategy, the paper puts forward to establish a scientific and reasonable organizational structure, improve the ability of resource integration and innovation, to strengthen the construction of brand and establish a good external relationship related Suggestions.