Interpreting Marketing Channel For China Life Insurance Industry

Marketing channel of life insurance is the foundation and power of developing life insurance business of China. The level of insurance market is determined by the development of marketing channel. Choosing the right market channel strategy is one of the most important factors which affect the future of companies of life insurance industry, Companies should know how to resolve the existed problems of the maketing channels and change their understanding of makteting concept. This research want to find out the suitable models of marketing channel.This paper consists of three parts.Part one is the introduction to the current situation of marketing channel. It outlines evolvement of maketing channels in China and discloses the current problems of these channels.Part two is the analysis of key factors of influencing the development of marketing channels. We can find out the reasons behind the problems exsited in current channels and the effect for China life insurance companies.Finally, we give the possible trend of marketing channels strategy for China life insurance companies.Through the research on marketing channel of China market and considering the current situation, we give advices for China life insurance companies to improve their maketing channels strategy.