Research On The Marketing Channels Reform Of The PingAn Life Insurance Company

China's insurance industry has experienced in 20 years of halt,resumed in 1980. 1981 China People's Insurance Company from the Government's restructuring to become a professional sector companies and the establishment of the Corporation to the provinces,autonomous regions,municipalities,companies with branch offices,and county agencies.1985 "Insurance Law" promulgated in 1988 and the China Insurance Regulatory Commission set up for the operation of the insurance market provides a legal basis and operating rules.1992,the first foreign insurance company American International Assurance Company formally entered the Chinese market indicates that the domestic insurance market and the beginning of the process.Subsequently a number of years of rapid development of state-owned insurance companies,Ping An of China, China Life Insurance Company,such as several of its insurance business in the development of diversified businesses access to a larger scale upgrade.As China's social market economic system gradually perfect the supervision mechanism and gradually improve the legal system,the insurance awareness of the broad masses of the people gradually increased,especially large-scale foreign insurance companies enter,China's insurance companies faced by the business and social environment has undergone tremendous changes.The traditional planned economic system under which seems reasonable marketing channel mode of operation has been unable to meet the trend of modern economic development.After joining the WTO, opening up the insurance market has become inevitable,the entry of foreign insurance companies have not only brought the advanced management experience is also available in the fierce market competition.As China's insurance companies should be to update the concept of a modern marketing concepts,and to enhance marketing capabilities,and expand the insurance market,and strive to in the fierce competition in the insurance market in a place.Similarly,in an increasingly competitive,the demand for increasingly diversified and personalized market environment,the entire life insurance industry is facing this two issues:First,how to improve the people's right to an objective point of view of the knowledge level of understanding of life insurance and the other is What kind of insurance companies to provide customers with valuable way of services,to increase customer satisfaction and retain customers.According to the Chinese Government's "WTO accession" commitment,China's insurance market has been fully opening to the outside world.It can be foreseen that from now on,China's insurance market competition will become more intense,and that such competition will be the all-round competition.However,at this stage the level of development of China's insurance market,China's insurance market in the final analysis,the focus of competition or business competition.Further stresses the insurance company that is the competition between marketing channels.At present,China's insurance business of marketing channels compared with the developed countries is comparatively a single,backward,no longer suited to a highly competitive market environment,must be integrated with the macroeconomic environment,industry environment,their own situation,the existing resources such factors,according to marketing Channels of the existing conditions and trends, traditional marketing channels to the transformation of modern marketing channels. Taiwan's insurance industry has said the future of the Life Insurance Company of winning the key lies in the strength of marketing channels,marketing channels on the life insurance market on the demand for increasingly strong.Through PingAn Life Insurance Company marketing channels the characteristics of the status quo,problems and trends in the development of systems analysis and traditional channels as well as changes in the channels of innovation put forward constructive proposals in order to achieve the life insurance industry to enhance the quality of the marketing channels,Life insurance industry as a whole the public image of the reconstruction and how to regain the trust of customers play a guiding role,first, help change the life insurance industry employees in the uneven quality of the overall quality of the situation;through the second,The channel change and innovation,the completion of the insurance industry in particular,the life insurance industry credibility; Third,the combination of Ping Life Insurance Company of examples to explore the future direction of development of marketing channels,as well as to present their views and suggestions with a view to the life insurance industry The prosperity and development to provide a useful reference.