Research On The Style Of Web2.0 Marketing

The Internet has come into a period when customs take part in. The new application style such as the Blog, RSS, has quickly changed the Internet, indicating the coming of Web2.0. The online marketing theory will also come to a great liberation.The traditional online marketing theory has the same core as the off-line marketing, though it has different methods of marketing for the character of Internet. In this thesis, a creative online marketing style is present, which is based on the theory of Six Degrees of Separation. It is different from the traditional one which takes the customs as single accepters. The new style takes the customs as positive propellants. The changing of the customs' position will greatly influence the marketing strategy. So the research of the online marketing in the Web2.0 period is important. And it is the main reason of this thesis.The thesis goes from the comparison of the two different Internet periods, basing on the former research about marketing such as the 4P's. Through analysis of the marketing elements which influence the FMCG market, a useful online marketing style is developed. It can do theoretical support to the future's marketing activity.In this thesis, different methods such as comparison, data analysis and example demonstration is used to take deep insight of the feasibility of the theory proposed. It suggests that custom should be included into the marketing systems as executor of company's marketing activity. It is necessary and useful. This thesis also does researches of FMCG companies on the operational lay about how to conduct customs' behaviors to achieve marketing targets through useful marketing strategies. Finally, an analysis is advanced on the problems and solving that a company may encounter in marketing expansion. And a demonstration research which is about the FIDO marketing plan of Pepsi Cola, is proposed to confirm the conclusion.