The Research Of The Tourism Industry Of Chengde

In the past years, the tourism industry developed fast. The tourism industry has been the main increasing point of the economy in China. In the main time, the tourism industry of Chengde city developed too ,but it still doesn't realize the goal of the best tourist city.This thesis discuss problems begins with the background of tourism industry develop fast in and abroad, making use of the basic knowledge and skills of Economics, Industry economics, Tourism economics, thinking of the real situation, has given a brand tragedy which suits the Chengde's tourism industry , pointed the problems and given suggestions.This thesis has 7 chapters. Through discussing and analyzing, I have got the following conclusions:The tourism resources of Chengde are various, and have a wonderful future.The reasons blocking the tourism industry of Chengde including: economy develops slowly; the facilities are not enough; the bad transport condition; tourism resources' development is slow; the brand is not clear; short of the human resource.The great developments of tourism industry in and abroad ,the fast progress of the JingJinTang economics make a good environment for Chengde's tourism industry,which has its own advantages and disadvantages.The good experiences of other countries and cities have been listed.This paper gives the advice of the brand of Chengde tourism industry should relate to the culture aspects.The principles we should follow: marketing orientation, highlight the distinguishing feature and sustainable development. To get the total goal and stage goals, we must take tragedies: optimizing the industry structure; build the foundation facilities; perfect the system of supervise; develop new tourism resources; draw up preferential policies; introduce human resource; strengthen regional cooperations.