Research On The Brand-rization Customer Relationship Management Of Entire Proceeding For Real Estate Enterprises

Recently, it runs very fast for our market economy, and the competition gets fiercer in real estate market. Improving the core competition of company, the real estate tries to get new management control pattern that is called customer relation management. Towards IT, it can integrate all kinds of factor in proceeding properly, such as, costumer, business, brand and so on. As the real estate industry runs stable, market steps to standardization. Thus, it is very important to rebuild new CRM which fits for company development improve management for company.The propose of article is to rebuild the new CRM fitting for the need of market development. With the theory on CRM, we find the development trend of real estate. After do some research on function of CRM, we get that it is necessary for the practice successful in enterprise. As the condition in modern enterprise, we fix position rationally first for CRM, then rebuild new CRM systems. The operations in this system are standardization and scientism. It can control all the work proceeding and create brand for systems, improve the ability for management. At last, we analyze proceeding for the CRM practice, catching the important point in proceeding.The results of the paper systematically give the management mode and strategy of CRM which fits to the Real-estate enterprise, by thoroughly analyze the character of the Real-estate enterprise operation and the character of the customer, which improve integrative competence and core competition competence and can be a theoretical guide for the CRM execution of Real-estate enterprise.