The Choice Of Internationalization Strategies And Implementation Strategies Of Changhe Motors Corporation

This paper sources from the need of internationalization development and multinational management of my corporation -- Changhe Motors Corporation. On the basis of theories of enterprise strategies and internationalization strategies, this paper takes the methods of on-site inspection,investigation on those concerned,recording typical events,collection of messages and background information of kinds of documents,collection of media information and so on. This paper focuses on the internationalization strategies and implementation strategies of Changhe Motors Corporation, and mainly discusses the following: the means of entrance international markets and the classification of overseas market, the choice of internationalization strategies, the international marketing strategies of Changhe Motors Corporation and the measures adopted to support the internationalization development of Changhe Motors Corporation.This paper analyses the actuality of internationalization development of China's Motors Corporations, and refers to the internationalization experiences of typical corporations in China, then makes a SWOT analysis of Changhe Motors Corporation, and puts forward the internationalization strategies of Changhe Motors Corporation, finally puts forward the measures adopted to support the internationalization development of Changhe Motors Corporation.