| In recent years, with commercial banks gradually intensifying competition and the market-oriented interest rates, commercial banks traditional wholesale business profit companies to gradually reduce and the credit risk continued to gather. With the establishment of China's market economic system to commercial banks and specialized banks in the gradual transition, banks have become increasingly blurred between the original specialization, the growing cross-depth business and financial competition is becoming fiercer and fiercer. The development of business space has been dwindling traditional banks, savings and loan spreads narrowed further, increasing the risk of traditional business and reduced earnings. To improve customer service, banks are trying to expand the scope of services, increase services and the development of new businesses. Has been added after China's accession to the WTO, foreign banks will use their huge financial strength and flexibility in the operating mechanism, rich management experience, focusing on quality clients. Increasing competition in the market forcing domestic commercial banks to open up new business areas to seek new profit growth space. Personal financial business with a vast area, volume, low-risk, personalized, revenue stability, higher value-added features, become an inevitable trend in the survival and development of commercial banks. In this backdrop, how to seize the quality customers, the market occupied customers to obtain greater profits to meet WTO challenges How to Develop a Personal Financial Services, deepen financial content to provide their customers with personalized service. Forming a unique enterprise culture and improve the core competitiveness of commercial banks. China's banking industry must look into the issue.Since the 1970s 20th century, under the impact of the wave of innovation in financial, Western Commercial Bank of Personal Financial Services provides a rapid development. Personal Financial originated from financial innovation, foreign scholars mostly from the perspective of financial innovation. The theoretical basis for the Personal Financial Services can be described. China's commercial banks is a personal financial business in the mid - to-late 1990s, before the 20th century began to develop, therefore, the study of personal financial management and not many monographs.September 29, 2005. China Banking Regulatory Commission promulgated the "Interim Measures for the Administration of Commercial Banks Personal Financial Services," Article 2 : The Permanent personal financial business, commercial banks for personal customers is the provision of financial analysis, financial planning, investment adviser, asset management and other professional services. Accordingly, we can express the definition of Personal Financial Services : Commercial Banks Commercial Bank of Personal Financial Services is a commercial bank based on the individual customer revenue, expenditures, assets, liabilities and other financial status and a certain degree of risk preferences, personality factors such as life goals, relying on their information technology, professionals and institutions, such as the advantages of channels to customers of financial analysis and planning and investment proposals, products and professional services such as personal investment promotion commission and the authority to accept the clients. According to the investment plan with the customer prior agreement and modalities for the investment and asset management business, the core business of personal financial assets and income sufficient reasonable hours, the safety of client assets, stability, liquidity and profitability objectives and customer life cycle, the level of consumption, improve the overall quality of life and the life style.Enhance personal financial business is an inevitable trend in the banking industry worldwide. Show that in the past few years, the United States fiscal private banking business to achieve 35% average annual returns, average annual earnings growth of about 12% ore, much better than the performance of the retail business. Commercial banks and retail business has become the most important component. Western major commercial banks paying more importance of personal financial business has reached a very high level. Practice has proved that the core personal financial intermediary business will lead to other banking business. Therefore, the strengthening of personal financial business is the inevitable trend of global development of the banking industry.Personal Financial Services meet clients'financial demands. Currently, the domestic demand increasingly strong fiscal residents, the main motivation are the following: first, the rapid growth of wealth. Second, investors are hoping to get professional investment guidance, and chose the better investment products, better return on their investment. Third, even if the future will be competition in the fund management companies and other institutional investors. However, the rich product range to meet the investment needs of the different risk preferences of investors. Personal financial management products will expand the group of customers, thus boosting domestic demand increased significantly.At present, China's financial laws and regulations, the financial management system, commercial banks and financial market development are all in a number of issues that have constrained the development of personal financial business market. China's commercial banks are still at the embryonic stage of Personal Financial Services, and potential market demand has not been properly excavated. In management, internal operations, management team, the quality of personnel, channels, technology and management tools are to be improved. Customer relationship management abilities, just released a brand of high-end financial services customers, the brands have not yet taken effect. Chinese banks are currently able to provide high-end products and services to customers limited and difficult to satisfy customers personalized the difference in demand.Personal financial management is the focus and commercial banks compete for retail business core is an effective means to maintain and expand quality customers. Enhance competitiveness and raise the level of contribution to the overall retail business in an important way, we should promote strategic restructuring increase their core competitive power level, and financial management throughout the entire business as an integral part of development strategies. The commercial banks should further change the concept, development strategy, resource allocation, assessment incentive construction and other aspects of the increased attention from the customer, service, products, channels, Construction areas such as customer service system, outstanding character development management business.As long as we keep the banking, personal financial business in China, in the near future certainly shows rapid growth momentum. Bound to further expand the scale and financial products will change their investment channel, and the situation of a low ability to resist risks. Diversified investment channels will be more products become even richer, and risk prevention capabilities will be greatly enhanced. "Interim Measures for the Administration of Commercial Banks Personal Financial Services" and the "Commercial Bank of Personal Financial Services Risk Management Guidelines" issued, which brought opportunities to the development of China's commercial banks, and personal financial future years will enter a new era of comprehensive development. Banks should grasp every opportunity to learn from the advanced experience of foreign banks. Facing of the flourish personal financial business and competition in the market, China's banking industry must seize the opportunity to meet the challenges, and personal financial planning services of commercial banks should enhance their core competitiveness. In order to get a share of personal money management market, it occupies a pivotal place. |
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