The Study On City Image-designing Of Wuhan

During more than 20 years'development of the reform and opening-up policy,the status of Wuhan has been dropping gradually. The design of the city image is a new method to promote the development of the city.As the core of urban agglomeration,Wuhan undertakes the responsibility to impetus peripheral urbans. As the only supper city in central China, Wuhan must takes the lead to rise and promote central China economy.This article will research the design of Wuhan image,in order to strengthen the competitive ability of Wuhan, and to achieve the development goal of Wuhan.According to the procedure of the city image design, first of all, we must have a comprehensive understanding of Wuhan development. The SWOT analysis of Wuhan development show that, advantage and disadvantage are simultaneous, opportunity and challenge are together. Wuhan has transportation energy and information network superiority; talent person technology and technical superiority; industrial superiority; financial superiority;natural resource superiority;historical culture superiority and so on.Wuhan also has many disadvantages:the industrial scale is not big enough and the industrial connection is not close enough; the living standard of the inhabitant is low, the quality of their lives is bad,ect. Facing many excellent opportunities. Such as policy opportunity industrial development opportunity and innovation opportunity .At the same time, Wuhan is facing stern challenges: the traditional position superiority loses gradually; government control system innovation dynamics is insufficient; Lack the city humanities spirit and so on.Then carry on the localization of Wuhan city image. The city localization is the foundation of the city image localization. Therefore from space, function, synthesizes three levels to look for the accurate Wuhan city localization. The space level localization is "famous jiangcheng over the world, big Wuhan in China, the main item city in central China". Function level localization is the seven big center functions in central China. Synthesizes level localization is the "digital jiangcheng". Based on this, unifying Wuhan's status in region economy as well as in public's impression, Wuhan city image localization is "the core of Central China, Chu jiangcheng", that is to construct Wuhan as the core of the Wuhan urban agglomeration , the core of central China, the core of the fourth growth pole of Chinese economy ; Excavate Wuhan culture in which Chu culture is the core, use Wuhan natural resource superiority, strengthen the Wuhan ecological environment maintenance, construct Wuhan into the international traveling city.Then design Wuhan city image recognition system on the foundation of its city image localization. Firstly, proposes " innovation, harmonious" as the idea recognition. Take this as the instruction, from the government, the industry, the enterprise, the resident and so on to design the behavior recognition. Visual recognition, because "the core of China, Chu jiangcheng" has the cultural promotion and the ecological environment protection, therefore chose the city symbol, the urban environment, the han-culture and the shore water district to design.