Developing Sunny Company

Time run to 21^st century, with the consolidating of the world economic and stepping out process of free trade our country's international trade gets the unprecedented development opportunity, which enormously promotes our country economic development. In recent years, we make good use of the geography superiority with Russian, and have obtained a fruitful development with Russia in the international trade. This lecture researched the Sunny Company market status based on international trade of it, study the market competition both domestic is find out how to survive and develop in the competition environment. The research result has great theoretic value and actual meaning.With the form of case, this paper analyzes and studies the marketing strategy of Sunny Company. In the part of the case narration, this paper gives a brief introduction of Sunny Company and its product; then, this paper gives a more detailed presentation of the company's external environments form the macro-economic environment, marketing environment, political environment, and the competitors; then, this paper introduces the company's inside ability from the organizational structure, human resource, business, performance and development strategy, and introduces the impact on the CPL industry because of the entering of WTO and the problem on the development of Sunny company. In the part of case analysis, with strategic management Porter five competitiveness analysis model and SWOT matrix analysis means, this paper analyzes and evaluates the competitive situation and the inside ability of the Sunny company. On the basis of all these work, the paper analyzes and concludes that after entering the WTO, there would be more and more foreign professional trade corporations take occupations our country's market, in order to keep the sustainable development, Sunny company should do these work, including, implementing the Multiplication developmental strategy, Implementation enterprise information development, implementing the strategy of relationship marketing, and taking the strategic alliance cooperation, and perfecting the human resource management, and so on.