The Study On Development Strategy For TTD Company

In the complex situation of slowdown in world economic recovery and downward pressure on the domestic economy, Guangdong province will vigorously implement the innovation driven development strategy, adjust and optimize the economic structure, promote the economic transformation and upgrading. TTD company in Guangdong Da yawan, response to the Huizhou municipal government to open up the two pillar industries of Huizhou electronic and petrochemical call. Make full use of Da yawan raw material resources and shareholder electronics industry application market, develop the electronic chemicals and materials industry clusters. The development strategy is the enterprise survival and the development of navigation, is a blueprint for the development of enterprises, is related to the long-term survival and development of enterprises. This paper takes TTD company as an example, using actual cases to analyze and investigate, explore the development direction and orientation of TTD company, and formulate the company development strategy and strategy implementation measures.Based on the comprehensive introduction TTD company of the survey, analyze the TTD company’s The external environment and internal environment.TTD company’s business involves hazardous chemicals production, commercial trade, research and innovation, technical support four areas. In the environment of good economic trends, corporate restructuring and upgrading, competition gradually increased, the lack of independent domestic high-tech, TTD company Accelerate the introduction of talent, speed up looking for technology partners to make the project into production as soon as possible landing. By analyzing the internal structure of the business and the external environment, determine the company’s development strategy orientation and development goals(short, medium and long-term). Propose specific strategy implementation pattern, through SWOT analysis the construction of four big business platform, build all kinds of chemical industry and electronic industry related chemicals development, production, trade and related services of resource integration platform both TTD company and shareholders.