Marketing Organizational Reform Of Heilongjiangnetcom Company

Since 2000, the Chinese communication industry has been experiencing transformation with the system, the mechanism unceasingly, and has been facing the even more intense market competition. Because of such competition and the general trend urging for transformation, it becomes extremely important for the communication industry to reform itself for an adaptation ultimately to transform and to have the competitive power within its marketing mechanism. After the all staff's joint effort, the Heilongjiangnetcom has already formed the brand-new fundamental marketing system frame, and has been starting to play its positive role. But the unceasing market competition, along with the unceasingly advanced transformation strategy created by Heilongjiangnetcom for the multimedia service providers, the existing marketing system also exposed some deep level issues. The existence of the issues will significantly restrict the in-depth development of marketing and the service, as well as affect the system's functionality.This article through the investigation, study and thorough analysis on the current status of the marketing reform and the system operation for Heilongjiangnetcom, promulgated its main issue which exists in the process, proposed strategies and ideas on how to strengthen and consummate the Heilongjiangnetcom's marketing system construction. This will positively improve the Heilongjiangnetcom's image, capability of marketing serviceability, and win the customers.But the market is heartless; it will not shift due to someone's subjective will. If the Heilongjiangnetcom hopes to survive in the intense market competition and to win the victory, it must learn to adapt, must strive for the survival in the change, and must seek the development through innovations. Only through the management and the mechanism innovation, it can consummate its existing market system unceasingly, complete the marketing organizational reform thoroughly, and guarantee the market to hold the share, as well as impels the enterprise effectively the sustainable development.