| The 21 st century is the era of the knowledge economy. It is also the era of the market competition. Fierce market competition and strong technological change make the construction of enterprise's marketing service channel more important. Through all the staff collective effort, the construction frame of Gansu Telecom Company's four marketing service channels has been built up basically, and begins to take effect. But with the constant aggravation of the telecom market competition and the transformation of Gansu Telecom Company's strategic objective, the construction work of Gansu Telecom Company's marketing service channel has exposed some profound questions. The existence of these questions will restrain the depth of the channel construction work from developing seriously, and influence the effective function of marketing service channel.This text, through the investigation and in-depth analysis to current situation of Gansu Telecom Company's four marketing service channels, announced the primal questions in the course of operation of Gansu Telecom company's marketing service channel and put forward how to strengthen and perfect the measure and method of marketing service channel constantly. This will play an active role in improving the service image of Gansu Telecom Company, advancing the ability of marketing service and gaining the customer's market.But the market is merciless. It will not change with anyone's subjective will. Gansu Telecom Company wants to stand firm and wins the victory in the fierce market competition. It must learn to suit, seek survival through changing, and strategy of development with innovating. Only through innovating of management and mechanism, perfecting the pattern of Gansu Telecom Company's marketing service channel constantly, establishing and holding the system of the marketing service channel, can they guarantee the market share of the Gansu Telecom, move the sustainable development of the Gansu Telecom Company effectively. |
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