Shenyang M Company Marketing Management Question And Countermeasure Research

Marketing concept.is.not the simple understanding of the theoretical level, butfrom practice experience, is in accordance with the specific train of thought will beadvanced marketing concepts together, create a new marketing mode. The core ofenterprise competition is not the price, not the quality, not the varieties, but no ideas,marketing ideas, business only at low levels of operation, is the so-called thoughtdetermines outlet. Small and medium-sized enterprise prosperity and development isthe sustainable and healthy development of national economy and an important force,in the face of our country small and medium-sized enterprise financing and small inscale, market competition ability is weak wait for the current situation andcharacteristic, this paper proposed the small and medium-sized enterprise marketingproblems, to Shenyang M company as a case study in marketing management in theproblem of existence, put forward to accord with M company marketing marketcompetition and competitive advantage of marketing strategies and methods, and toadvocate new ideas to relationship marketing.Based on modern marketing theory, analysis of the Shenyang M companymarketing management current situation, existing problems and their causes, the useof marketing management, project management theory and method, according to theShenyang M company marketing case design in accordance with the M companybusiness marketing plan and countermeasure, the purpose is to solve the companyoperating the advantage in the process mining the customer value, to find out theinfluence of enterprises marketing performance is the key issue, the Shenyang Mcompanies in the fierce competition in the market, gain a competitive advantage,achieve lasting stability margin. Shenyang M company as the Shenyang small andmedium-sized enterprise model, this thesis study is bound to solve the small andmedium-sized enterprises in the marketing management problems in the process of reference, but also for related case teaching to provide useful empirical materials.