The Research On CRM Strategy In The Third Party Logistics Corporations

For recent years, China's national economy has been developing rapidly,which has drived the enormous need of the third party logistics service and provided a fine development turning point to the third party logistics of China. But with the various logistics enterprises being founded in the homeland and the large-scale abroad enormous potentiality logistics enterprises entrance and the increasing individuation needing of the logistics service, China's logistics enterprise is confronted with austere marketplace circumstance. At present, The competition between enterprise has change into centering on customer already from original centering on mass , service and price. Under this environment, putting Customer Relationship Management strategy into practice, becoming the effective means for competition and developing of our third party logistics enterprises.At first, the paper sketches the background of the Customer Relationship Management theory and the third party logistics enterprise present situation, points out the practical significance of our country third party logistics enterprise Customer Relationship Management studies. Then setting off from Customer Relationship Management theory thought and the third party logistics enterprise marketplace environment analyses, the paper expounds the necessity of third party logistics enterprise putting Customer Relationship Management strategy into practice. And then, united the third party logistics enterprise characteristic, the paper carries out definition and analysis on target, key element, core activity of Customer Relationship Management Strategy and gives the methods how to put into effect. Then aimed at Customer Relationship Management strategy putting into effect, the paper brings out the detail technologies and methods for the customer subdividing, one-to-one service pattern and the Customer Relationship Management system model. Final, the paper studies the estimating methods to the third party logistics enterprise Customer Relationship Management strategy, built a set of appraising index system for the Customer Relationship Management strategy, and explains the method of estimating and improving.