M Company H Customized Product Development Management Strategy Research

M Company H customized department (M for abbreviation in future) services for H company customized product market; it shared about 70% of H company customized market in 2006. But M faces the fact that buying policy of H Company is better for M's competitors, and many power supply companies with strong competition abilities are joining the competition recently. Meanwhile, requirements from H Company, such as development speed, are increasing at the same time. M has big challenge in future.Based on above situation, this article makes a detailed analysis of internal and external environments of M company with SWOT analyzing method. In external analysis, it finds some opportunity upon analysis of power supply future market. Then it analyzes some competitors in H company customized market. In order to having a good estimation of a hardware development company, it analyzes hardware development mode first and finds some key factor to evaluating a company and uses these key factors to have a detailed analysis of M later.Finally, according strengths and weaknesses, opportunities and threats of M, it makes out a strategy design and some detailed targets for M. It also give some achieving method of strategy, some of them is quite valuable concept and very useful method in hardware development field, such as dividing the work in hardware development, double matrix organization structure, rule driving design, development with accordant quality. Some of these concepts and methods have need used in M and got some good effect.Based on strengths and weaknesses of different M's competitors and some detailed analysis of external and internal analysis, this paper makes out some suitable strategy for M with MBA theory and abundant experience in M company management. These strategies and new ideas are meaningful for M.