| Along with the gradually popularized idea of "living elsewhere", the fashion of leisure and vocation tend to be more diverse than ever before. It has already been widely used in practice to operate real estate under the drive of tourism.Through studying on tourism property development, the paper analyzed the promoting role which the integrated development of tourism real estate plays to the tourism industry cluster, and then brought forward two propositions. One is that the development of tourism real estate gives birth to and leads the growth of tourism industry cluster; The other is the development of tourism real estate promotes the translation of the division of clustered industry chain from linearity to module. Afterward, the author demonstrated the two propositions respectively.The integrated development of tourism real estate mainly refers to the exploration of theme real estate driven by tourism, that is to say, tourism exploration enhances the integrated development environment of the relative areas; The real estate development intensifies the spatial guidance of industry development within the areas. The integration between them is able to offset some negative impacts brought by the weakened cluster power due to the flowability of tourism, and strengthen the cohesiveness between the tourism and the relative enterprises in certain areas, also form close economic relationship and cultural connection between them. Such multiple relationships are able to reduce the transaction cost between enterprises, and generate core competence of external economy, thereby to promote the coordinated development of the related region. The tourism industry cluster formed in this situation is usually the double effects of the market and the government conditions.Due to the increasing market uncertainty and demand variety, some manifestation of decentralized production emerge during the process of management and production in tourism real estate enterprises and related enterprises of the formed industry cluster. In order to better meet the variable tourism demand and life need of community residents in the tourism destination and adapt to the market change of tourism and real estate. Production division will be achieved in each industry module following certain principle of design. Under the module division, the development of tourism and real estate industries integrate complementary from different levels in horizontal industrial structure, thus to achieve the extended value chain of relative industryOverseas Chinese Town gradually formed a tourism industry cluster within the area during the development and management of the tourism real estate in the downtown, and the net-like relationship between the industries as well. Moreover, under the guidance of cultural and creative idea, tourism, real estate and other relative industries in the area are developing in the form of modularity division model of industry chain, which achieve the interactive development of the tourism real estate and the regional culture and economy of the whole Shenzhen city. |
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