Research On The Rise Of Value Chain In International E-commerce

Research on the Rise of Value Chain in International E-commerceWith the emergence of international E-commerce,value cain is based on data,information and modem knowledge.And virtual value chain is bec.oming the new tool of analysis the business's changes brought about by E-commerce.The application of value chain is expanded to virtual value chain. And the research on value chain is changing from pure value chain to virtual chain.According to the virtual value chain,the creation of value is not only realized in the objective value chain,but in virtual chain.The value chain activities changed greatly in international E-commerce.Information is going through the whole process in E-commerce from beginning to the end.So we must pay attention to the rise of virtual value chain in international E-commerce.This paper compares E-commerce and traditional trade model and conclude that E-commerce is more fitted to modem international trade.The virtual value chain theory is introduced to the paper,which analyzed the process of the rise on virtual value chain.The paper also clearly explains E-commerce beats the three barriers of traditional trade,and gives three operation models of new economy:①Breaking through the prevention of information and creating comparing prices economic model;②Breaking through the prevention of time and creating timely economic model;③Breaking through the prevention of space and creating direct economic model.So it concludes that the value chain in international E-commerce is made up of applying value-investing value-evolution of value.The consumers,manufacturers and suppliers in virtual value chain are linear,they can trade through intemet.As a matter of fact,the value chain is not only one -way,but a network which is based on some essential points.And all of these is value network of international E-commerce.Depending on information techniques,value network links mutual respective enterprises.The value network is aimed to build partners relations among different members in the chain,and improves the efficiency of products and services of different members and core competitiveness.The network value has more research effectiveness than value chain. This gives us a clear researching direction in the rise of value chain in E-commerce.