Research On The Financial Strategy Formation Of GB Group

Retail industry is the barometer of a country's economic development, and it is also one of the fastest-growing and most dynamic industries in recent years in China. In 2005, China retail industry announced fully opened. Only two years past, it has become one of the fastest-changing, the highest level of market and the most fierce competed industries in China. The number of foreign-invested retail enterprises entering China is gradually increasing, and merger, reorganization and IPO becoming very hot in this industry. In these circumstances, the right enterprise strategy often plays a decisive role to the development of a company. However, the right choice of financial strategy determines the enterprise's orientation and resource allocation. Therefore, the financial strategy weighs heavily for the effectiveness of decision management and making the corporate strategy come ture.GB Group, the leader in Guangzhou retail industry, existing for many years, has grown into a well-known business enterprise groups in Guangdong province and Great China under the preparation of the IPO of it's son company. This paper discusses the financial strategy of GB Group on the basis of the planning of the enterprise strategy.Making the Financial Strategy is a systematic engineer, which is involved in various aspects, such as the overall enterprise strategy, the external environment and internal environment analysis, the strategic objectives and the financial orientation. This paper first outlines the financial strategy, the definition and it's characteristics, the relations with the overall enterprise strategy and the methods of making financial strategy.Then, make an analysis of the situation of the GB Group, introduced the overall develop Strategy plan and pointed out the demand of overall strategy to the financial strategy; Then, make a study on the internal and external environment.Using SWOT method to analyze the advantages and disadvantages of GB Group and to make an orientation of the financial strategy. Financial Strategy as specified in the formation of strategic financial direction; Finally, on all these basis, developed the whole Financial Strategy of GB Group which include financing strategy, investing strategy and the operation of financial capital strategy. The Financing Strategy depends on the development of a business enterprise; The Investing Strategy decides the future development and competitiveness of a business enterprise; The outstanding capital and operating strategy can speed up the formation of such competitiveness.