Research On The Development Strategy Of Intime Business Group

Intime Retail (Group) is a retail stores, shopping centers, electronic commerce as themain business of diversified large business groups, and it is from the traditional departmentstores to the mall to online shopping areas in the continue to lead the new fashion lifestyle.But in the current Internet is becoming the mainstream consumer era, Tmall mall, Jingdongmall network mall also greatly impact the market position and development space of Intimebusiness. In particular, the mobile Internet of nearly two years of rapid development,resulting in consumers’ has been from the "land" to "heaven", more and more people chooseonline shopping, mobile phone shopping. Although the Intime business to expand in the fieldof electronic commerce, but because of the high-end status Intime, makes the mass consumerattention degree is not high. In the face of the competitive environment of rapid development,domestic and foreign various retail Yetai retail giant settled and the electronic commercedomain under Intime business must establish the dynamic strategic managementconsciousness, development and innovation in multi-format development and managementculture.In this paper, in order to Intime Retail (Group) as the research object, in-depthanalysis of the Intime business are facing internal and external environment. And based onthis analysis, using the SWOT analysis method has advantages and disadvantages of IntimeRetail (Group) of business opportunities and threats are analyzed, according to the SWOTanalysis to the formulation of strategy plan, formulate the enterprise’s mission, vision anddevelopment goals, combined with the SWOT combination strategy, diversification strategy,refine Yetai integration growth strategy and management of regional differentiation strategy,and the green retail innovation optimization method. Finally this paper culture and sensitiveto environmental changes of corporate culture, set up the system of dynamic strategicmanagement consciousness, expand the scope of value-added activities in three aspects is thekey to implement Intime Retail (Group) development strategy, and establish the appropriateorganizational structure, strengthen the development and management of human resources toensure successful implementation of Intime Retail (Group) development strategy.