Research On Implementing The Cost Leadership Strategy Of JINAN Refinery

To began with, according to WTO agreement, by the end of 2006 the protection of the petroleum industry will be end. At the time, with the abroad petroleum pouring into our market, the competition of the petroleum market in China will be more fiercely. Nowadays in order to compete with the abroad companies the three petroleum groups in domestic are engaging in building large petroleum projects. So China petroleum will face double threats from both abroad and domestic. It is a kind of emergency for the corporate on how to build the core competence of itself.Thirdly, in the thesis,firs of all the first part is foreword to have an introduction on background, purpose, meaning, method of research, logical sequence, the basic theory of research mainly describe the strategy of competition among the companies, low cost strategy the concept of low cost control, the management of value train theory; secondly it is the analysis of outer environmental, inner situation and the cost. mainly states the situation on petroleum industries in home and abroad, to express the technique, products, human resource, cost structure and to have a SWOT analysis on them;By analysis,raise the designthe the cost leadership strategy of JINAN Refinery, to tell you the low cost strategic goals, principles, and fact according.lately,putting forword the way of the low cost strategy, includingrenterprise culture; preferred procurement schedule, to lower the cost of procurement; to improve techniques, low down the processing cost; enforce management, low down management cost; enlarge the ability of production, to turn large scale production into reality; the multicapital from society, to prevent decay.In the last,it is conclusion on the thesis, including result, innovation, limitation, and the question that need to have a further study.This thesis studied the fact in practice, and will also make some benefit on other companies in design of strategy,...