The Research On The Competitive Strategy Of Zhong Tian Graphite Co., Ltd.

Zhong Tian Graphite Co., Ltd. is a fast growing small company. As the company involved in the cut-headed competition, more attention should be paid to the competitive strategy.Initial research of market environment and industry circumstances is conducted in this article, suggestions are provided for the company's competitive strategy, as well as measures and approaches to achieve the strategy. Intensive analysis of the company's background, external and internal environment, competition situation and industry circumstances is conducted in this article.Based on the above mentioned findings, the company's competition strategy are explored; Measures and approaches to achieve the company's strategy are finally discussed in the article.The competitive strategy proposed in the paper is not only of practical significance to Zhong Tian Graphite Co. Ltd., but also of great relevance to many small and medium-sized hi-tech companies in emerging industries.