The Codes Of Automobile Print Advertisements And The Research Of Their Coding Models

As the development of automobile industry,automobile advertisements are playing a very important role in automobile marketing as a way of communication.The majority researches of automobile advertisements are focusing on creative and planning, but the advertising circles have ignored the research of automobile advertisement codes and their coding models.At the present time,the"interruption of message communication 1S more and more serious,SO it is important to research the advertisement codes and their coding models which influence the effect of communication to the audiences.Advertisement,a way of message communication,relies on the codes to deliver message. The codes not only construct the advertisement but also create a communication environment in which the audiences could understand the mean of advertisement.By this article,we will know the advertisements codes how to deliverthe message,how to coding to make the audiences get the reaction which the advertisers expected and how to create a communication environment to lead the audiences to attract,understand and remember the advertisement,and realize the purpose of adverting communication.The key points of this article are the inherent rules of automobile print advertisement coding and the operation way of information communication.Based 0n much knowledge of relevant subj ects,I found so many successful automobile print advertisements and did scientific,statistics then discussed and analyzed the advertisements how to coding in every kind of advertising appeals.At last I concluded the automobile print advertisements coding models to make a new recognition of automobile print advertisements.