Research For Xinnet Company's New Product Development Strategy

Based on new product development, product life cycle theory, this article makes the following research and studies:Analyze the marketing situation of Xinnet's two major products at present, the low growth in the sale of the host and low profit margin of the domain can not lead the company to develop, it is necessary for Xinnet to develop new products. According to the analysis of Xinnet's internal and external environment, this article presents the new product development countermeasures, that is choosing enterprise—mail as the new product to develop.According to the characteristics of internet industry and Xinnet Co.'s operating status, this article presents the five-stage product development process, which is from requirement research and establishment to product for trial marketing. While studying the operation mode of new product development, this article takes the product research phase as the key link, designs the expert questionnaire, and gets the overall evaluation of the experts on the development of enterprise—mail with O'meara model. Through the research on the users, the article uses correlation degree analysis to analyze different types of customers' trends of purchasing and get different product strategies against high, middle, low-end users. At the same time, this article presents the research and development mode of waterfall model for enterprise—mail, and the sale network mode of the combination of member and agent marketing.This article presents the team organization mode of Xinnet Co.'s new product development, which is the organization structure mode with the core of product manager and the way to establish a perfect work mechanism, and designs the critical incidents table of product development process to get the control mode for new product development of the enterprise—mail.