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Product Development Process Research Based On IPD And VM Mode

Posted on:2009-10-12Degree:MasterType:Thesis
Country:ChinaCandidate:Y F XuFull Text:PDF
GTID:2189360272990737Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the development of information technology since 1990s, the competitions are getting worse and worse. The developments of new products are becoming more and more important for companies in the new market environment. Unfortunately, the traditional mode of new products development has been unable to meet the needs of companies in terms of development speed and development success rate. For the establishment of more effective new product development mode, this paper makes a more systematic and thorough research on new product development mode based on relevant research at home and aboard.Based on the background of A company, this paper study the new products development process of A company. This paper firstly compares the four kinds of widely application tools, and then introduced the advantage of IPD and how to used it according to A company's situation. By analysis the specific products in the mode of IPD, point out the inherent problems of IPD model: The problem of matching the products' function with the market needs; The value and the cost can not accurately correspond; Competition of company's products. In order to solve these problems, the paper researches the fashion theory and tools of new products development, analysis of the complementarily of VM and IPD, and finally find out a new mode of new products development. The new mode is on the base of IPD mode, use VM mode to optimize the IPD mode, which is re-design the concept phase, the development phase and verification phase. Use the developing of a cell-phone in A company as an example, based on the reasonable assumption, use the qualitative and quantitative analysis method to introduce processes of the new mode of the new product development.Conclusions of this paper: the new mode of new products development which is form by the integration of IPD and VM, is helpful to keep the competitive edge for companies. It retains all the advantages of IPD and combined the value management to the new products development when VM integration with the IPD. The main advantages of the new mode are: 1. It reduce the market risk, which was caused because of the development cycle; 2. It reduce the human impact on product development. The conclusions are helpful when thinking of how to deal with the fast-changing market.
Keywords/Search Tags:Integrated Product Development, Value Management, New Product Development
PDF Full Text Request
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