Best Tone's Discuss

As a kind of business to be able to collect and process information from the internet in certain strategy and then build up a database to provide search service, internet search service has become the focus and hot spots of industry now. This thesis first studied the history and principle and business model of search engines, then made an in-depth study of Google. We found that Google's most profitable business was internet advertising. We also made a SWOT analysis for the current situation of Google. After that, we express our opinions of the antinomy between the rapid development of internet market and the losing of core users. It is a good reference for best tone, the restructuring business that China Telecom is carrying out.As a vital step of China Telecom's transiting to be a information service providers , best tone is a kind of voice information service combining the China Telecom's unique phone-number resources and information resources. It provide the local information service for users via telephone and internet and IPTV. The development of best tone can not only enhance the ISP image of China Telecom, but also reap greater benefits for China Telecom through various forms of value-added information services. We can find that the prospects of best tone are bright, but there are also some weaknesses and challenges. We should find out the key point of development to expand our market channels and develop diversified businesses.