From The Development Path Of QIHU360to Observe The Decade Evolution Pattern Of Chinese Search Engine

Communication technology not only changed the development of media ecology, butalso brought a revolutionary change in the way people’s thinking, consuming andliving. The rise of search engine technology is changing the habit of people receivinginformation, screening, also reinterpreted the famously saying:McLuhan "medium isthe message". Search engine has opened up the new profit space in a new paradigmfor internet enterprises. Baidu established its industry’s dominant position in thesearch engine market by its first-mover advantage, but many newcomers also hopeopen the road to the blue ocean though the transformation and upgrading ofinnovation. The emerging Internet companies in the exploration process of this fieldhave direct significance for the development of new media industry.This research uses QIHU360’s growth path as a angle to observe and combed theChinese search engines ten years development history. Every big decision thanQIHU360have made was an reaction to Chinese Internet development, also it was apush to the change of Chinese Internet. The developing history of Chinese search maybe generalized as: the IE address bar struggle, disputes over the technology, the battleover the desktop client, giant disputes, and ultimately search engines’ war. On thebasis of reviewing history, this research also forecast whether the decision of doingsearch engine, summarize the development of Chinese search engine, find out theproblems of this field. All the work will make the search industry get better andbetter.