A Research Into China Unicom's Short Message Service

This paper aimed to analyze present China Unicorn's short message service, points out the problems, and proposes practical suggestions.This paper is composed of four parts:The first part gives an advantage of short message service, and its future.The second part mainly focuses on the analysis of China Unicom's short message service.The third part gives an advantage of China Unicom SMS.The forth part gives some strategic suggestions to China Unicom's short message service.The key point in this paper is the short message service of China Unicom. This paper used many analyzing methods such as value-chain analysis, comparison, examples, and price-bar theory.