Study Of Development Strategy On Value-chain Of Netcom Corporation XX Branch Cooperate With Broadband Content Providers

The current major telecom operators of value-added services have always maintained the momentum of rapid growth, fixed network operators have made efforts to maintain the broadband Internet business to maintain performance growth of this important lifeline.The four operators in 2007 the first half of the total revenues, the proportion of value-added services in more than 20 percent, of which China Netcom value-added services to income ratio as high as 32%, than the same period last year rapid growth of 39. 4 percent. Therefore XX Province Netcom Corporation, the research of the value chain cooperation with broadband content providers is practical significance. This paper attempts to use Michael. Porter's "value chain analysis", discussed in detail XX Province Netcom Corporation in cooperation with broadband content providers aspects of the value chain, the existing problems, the causes of the problems and development strategy. The final text of the proposed XX Netcom' s main conclusions are as follows: 1, The XX Province Netcom Corporation should strengthen advantages link of the value chain, integrate resources of the value chain, carefully select service areas. Before launching a fully operational demonstration to ensure that the strategy has clear ideas, with clear objectives customer, business obviously model and profitability model. 2, The cooperative relations of telecom operators with broadband content providers is very important. Recent side with customers will eventually gain the initiative, but in competition the network resources is a big bargaining chip. 3, The XX Province Netcom Corporation input on the infrastructure need to be careful,it should focus on short-term profitability and market development. 4,The XX Province Netcom Corporation should standardize the process management, assure operations support for a good quality systems and services.