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Individual Based On E-commerce Starts An Undertaking And Studies

Posted on:2008-06-21Degree:MasterType:Thesis
Country:ChinaCandidate:Y F ZhangFull Text:PDF
GTID:2189360215482221Subject:Business Administration
Abstract/Summary:PDF Full Text Request
This article attempts to use management and economics-related knowledge, the following areas discussed the current employment pressure circumstances, how individuals through e-commerce platform for the venture, specific view is the use of e-commerce websites for business promotion, more emphasis on individual entrepreneurship studies, not enterprise, or an online transaction, This is different from other paper on the area of e-commerce research.For ease the current students, graduate students, the employment pressure has important practical significance, Meanwhile, as a strong operational research topics, This paper seeks to use relatively simple theory so that more people really understand the real e-commerce operation, Special online lessons of the general process and paying attention to the matter. How to enhance their core competitiveness, with the reference and research. Articles on various aspects of individual entrepreneurship and e-commerce combined for a detailed study and analysis.Specific content including, domestic and international e-commerce development and trends and the domestic and international e-commerce EBAY. TAOBAO, PAIPAI C2C platform such as a comparative analysis focus on the domestic e-commerce platform TaoBao stations use SWOT analysis, product life cycle theory of appraisal and analysis. Followed by the use of marketing theory, the combination of consumer e-commerce, e-business on the consumer psychology expounded. The number of e-commerce related issues, such as the question of integrity. Network transaction risks more multi-faceted perspective of the analysis. Added industries, for the operation and management from the Business Process Design and Analysis of the key. From the perspective of e-commerce to consumers for the subtle psychological analysis The goal of e-commerce customer base has become more precise positioning.This study is to standardize the research is empirical research. More focused on practical application and operation, combining knowledge and related e-commerce marketing management of personal knowledge of entrepreneurship constructive.
Keywords/Search Tags:E-commerce, Individual-carve-out, Consumer-Psychology, C2C, network-shop, SWOT
PDF Full Text Request
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