Study Of Market Channel In Home Furnishing Material Industry

With the establishment and improvement of the market economic system of China, the intense market competition and powerful technology innovation make the marketing channel become more importanto In the meanwhile, more and more enterprises have realized the importance of marketing channel gradually, and promoted the marketing channel management to the strategic level.Constructive material industry is facing the profoundly changing market environments, thus marketing channel change is inevitable. Using modern marketing management theory°the paper analyzes the marketing characteristics of constructive material product, The existing status and the problems of marketing channel.Then, based on the analysis of characteristics of constructive material product and market, the paper put forwards the strategies of marketing channel management.The paper is divided into five parts totally. Chapter one introduces the background and sense. Chapter two introduces the basic problem of the marketing channel and channel status . Chapter three presents constructive material manufacturer' s channel plan and design, based on comprehensive analysis. Chapter four presents channel value and value-added strategy. Chapter five put forward the strategies of marketing channel management. The thesis gives a summary at last.