Chengdu Trunk Line Of Air China Based On Long Tail Theory Passenger Frequency Analysis And Marketing Strategy Research

The background of the rapid development of social economy,transportation industry has been developing rapidly,especially in the current rapid development of shipping shipping.In the process of the development of civil aviation airport,play a crucial role in the shipping industry,and plays an increasingly important role.The civil aviation industry in the development process,its development level reflects the level of modernization of a the state,pay close attention to issues related to the development of the aviation industry,China's comprehensive national strength.In the process of the development of civil aviation,to provide passengers with a comfortable and fast service,to better enhance people's quality.When,constantly improve the China aviation transport capacity and service level is also greatly To improve.This paper combined with the current development situation of civil aviation,Air China Chengdu to the main channel of the passenger frequency as the analysis object,the marketing strategy of Air China Chengdu main channel analysis,focus on starting from the strategic perspective,to explore the civil aviation marketing strategy.Starting from the Chengdu main route passenger line travel time perspective,is conducive to grasp of the civil aviation transport capacity,combined with the transport capacity of the marketing strategy,can better play the advantages of internal resources of civil aviation,which in the marketing process,more targeted,so that the economic benefits of better quality.In the course of practical research,combined with 2014,Southwest Marketing Center Marketing Department In 2013 in Chengdu-Beijing route flight number in the top 5000 passengers as the research object,analysis and grasp of the Chengdu civil aviation passenger group characteristics,and solve the problems of sample analysis,expand the coverage of the aviation market of passenger groups,the research sample is more extensive,the frequency of passengers more targeted,can provide effective reference for civil aviation marketing strategy.In the process of research,focusing on the "28 laws" and "the long tail" are combined,grasp the "28 law" Analysis on the shortcomings,the "long tail theory" is used effectively in frequency analysis to the passenger,marketing strategy In order to better grasp the civil aviation market and provide a reference for the long-term and sustainable development of civil aviation transportation...