Fixed-line Telecommunications Operator Voice Value-added Services Marketing Strategy Research

The history of China telecom reform and the situation of telecom marked have been introduced.the added value services situation, brand, market mode, strategy of every telecom operator have been compared.the function in the telecom market, the role in the telecom transform have been analysised.the theory of the modem market also has been introduced,the modem market analyzes has been used to analyasis the inner Mongolia fixed line telecom operator's added value services,the problems have been discussed,then the marketing suggestions of the fixed line operator' voice added value services has been given.