Research On The Influent Factors Of Trust Relationship Between The Companies Of The Strategic Alliance

The strategic alliance is two or two above enterprise in order to realize resourcessharing, the risk and the cost altogether takes on the superiority supple mentality andso on the specific strategic target, while maintains own independent establishes thestable partner relations through the stockholder's rights participation or the contractjoint way, and takes the cooperation action in certain domains, finally realizes "doublewins" the effect. After China joins WTO, under the economical globalizationcondition, said regarding the Chinese construction enterprise, through sets up thestrategic alliance to be allowed to realize the economies of scale, reduces theproduction cost, and realization resources sharing and superiority supplementary,develops the new market together, while obtains the scale effect also to be able tomaintain the independent entity, shape rapid reaction capacity, obtains the competitiveadvantage in the market competition.Under this ground, firms have started to set up a strategic alliance through astrategic alliance this action was competitive edge in the market. Enhance thecompetitiveness of enterprises. However, in actual operation, many enterprises foundthat the majority of strategic alliances often collapse, or the result is not satisfactory.Many studies show that this strategic alliance with the internal relations—trust has adirect impact. This paper is the basis of our strategic alliances between enterprisesrelationship of trust for a preliminary study.This article starts from in the foundation which summarizes to the domestic andforeign strategic alliance correlation literature, has been clear about the rationale andthe research frame, and defers to content analytic method logic the standard researchstep, had determined from the strategic alliance, the governance, and theperformance to obtained induces in the strategic alliance the enterprise to trust therelational influence factor, the process research, in this article influence strategyalliance the enterprise has trusted relational some primary factors, and has carried onthe elaboration regarding these factors. Finally, the paper gives some suggestions tothe enterprises of the strategic alliance.