The Trend And Countermeasure To Develop Economy Hotel In Guangzhou

Economy hotel is a successful and ripe hotel pattern of the hotelmanagement at abroad, but it just rises in our country. With the continuousdevelopment of tourism and the continuous changes in the market demand,Guangzhou hotel industry in face of kinds of demand changes and theadjustment between supply and demand. The appearance of the economy hoteladapted to the market demand and filled the vacancy of Guangzhou hotelindustry; as the economy hotel development is in low-level, it needstheoretical and practical instruction urgently.The paper discusses and analyses the definition and thecharacteristic of the economy hotel; investigates the present situationand existent problems of Guangzhou hotel industry on the spot; Throughthe questionnaire survey, the paper analyzes the supply and demandsituation of Guangzhou economy hotel; Combined with the Guangzhouregional characteristic, some solutions and countermeasures for furtherdevelopment are put forwarded: the study of the clear meaning of economyhotel, rebuilding the indigenous low-level hotel, the introduction of theadvanced management of foreign economy hotel, and the research of itsproduct measure, marketing, market subdivides, talent raise, groupdevelopment, and so on.The paper draws the conclusion as follows: (1)The appearance of theeconomy hotel has filled the vacancy of Guangzhou hotel, it meets the needsof Guangzhou hotel industry development. (2)The economy hotel meets themarket demand of Guangzhou hotel industry. (3) It urgently needscorresponding strategies and solutions to guide the Guangzhou economyhotel development. The main countermeasures are as follows: First, itsdevelopment must strictly follow the connotation of economy hotel and thelaw of development; Second, it facilitates that some low star hotelschange into economy hotels; Third, the measure include product measure,marketing, market subdivides, talent raise, group development, and soon. (4) forecasts. The development of the Guangzhou economy hotel willimprove the whole management situation and promote the sustainabledevelopment of Guangzhou hotel industry.