International Fmcg Brand Disposable Supplies In The Chinese Hotel Market Entry Strategy

Long distance travels increased exponentially since the middle of the twentieth century, driven by the development of fast transportation technologies and rapidly growing commercial activities. These travels, especially commercial travels, witnessed the trend of hotel management models from single location hotels to hotel chains. The latter model led to more service integration in customer end and thus grew customer loyalty. At the same time, on the operation side, the trend motivated the integration of supply chain, formed scale of economies and empowered negotiation power of hotel owners towards suppliers. All these changes founded the niche market segment of hotel FMCG products. The hotel FMCG segment covers several lines of business, including fabric, paper products and restroom products. This article would focus on restroom products, which is mostly branded.The article would employ "Schick" brand as an example. Based on the market and sales data of Schick, I would compare the 4 market entry strategies (Wholly investment and control, Joint-Venture, Merger & Acquisition, and Strategic Partnership) in China mainland market and recomm end the best strategy for Schick. As a follow up, I would further provide execution plans for Schick market entry.