The Reseach On Restrictions Of Enterprise E Commerce Application

The emergence of electronic commerce over the past decade has not only brought people a new world but radically transformed the economic landscape by offering a unprecedented global market platform. By coordination and collaboration, a big and virtual business enterprise can be set up over the Internet beyond time and space. Regarded as an effective means in market development, market competition, and modern management, the application of electronic commerce in enterprise is attracting more and more attention as it enables enterprises to communicate with clients more effectively and conviently in a two-way manner as well as provide clients enhanced quality products and services. Therefore, e-commerce not only brings enterprises current and long-term profits but provides them a good position and more opportunities in tough competition.However, the application of electronic commerce in many powerful enterprises is relatively slow compared with their leading positoin. HLRQ is a good example. Being a leading enterprise in foods, the applicatoin of electronic commerce is not symmetrical with its position. Therefore, how to improve the competitiveness of our country's well-known enterprises and get thwm in line with the international market becomes necessary. In order to explore the problems and difficulties existing in the development of electronic commerce, this research is designed by selecting HLRQ as the case and employing interviews, visits and survey as the research methodology. In this research, the crucial factors which limit HLRQ such as management beliefs, management system, management methods, middleman, products, cost return and so on are explored. Meanwhile, the general factors such as social cognition and beliefs, social environment, consumers are also analyzed. By discussing the above factors, this research aims to provides some help in policy-making in enterprises and relevant institutions.