Integration Between R&D And Market Demand

Technological innovation is of great significance for the development of enterprises because the success of the technological innovation of enterprises is not only high profits, but also a strong competitive advantage. Failed enterprises in technological innovation is not only the loss of resources, but more important opportunity for development. Therefore, the success rate of technological innovation of enterprises is very important, it determines the direction and destiny.Technological innovation is a complex systems engineering that multi- bodies participate, multi- links integrate. Integration is throughout the entire process of innovation, including developmental strategy and technical strategy integration, basic research and product development integration, R&D and manufacture integration, R&D and marketing integration, marketing and manufacture integration and so on. R&D and market demand integration is very important. The dissertation has analyzed the process of integration between R&D and market demand in Chanlin group based on the theory of integration and summarized its experience. The dissertation pointed out market-oriented R & D originates from the market demand and its R&D achievement finally must succeed in commercialization, and effective interface management is essential in integration between R&D and the market demand. Finally the dissertation gives some proposals to Chanlin group, such as organizational structure, construction of information, enterprise culture, effective drive, concrete operating procedure...