Research Of Peking Railroad Bureau Shi Jia Zhuang Station Freight Transportation Business Service Marketing Strategy

This text according to the service present condition of the Shi Jia Zhuang station freight transportation business, the reformation of the Shi Jia Zhuang station freight transportation business develops the condition, joining together the competition environment of the current forward agent proceed the analysis, studying the Shi house Change station freight transportation business service marketing strategy.This text makes use of the substantial evidence research method, carries with business enterprise the market service marketing theories to camp to combine together, passing the market the investigation and to the environmental analysis in tiny view of the Shi Jia Zhuang station, put forth effort the research face the vigorous market in competition, how the business enterprise make use of the service marketing strategy the winning the profits maximizes, strengthening the business enterprise to change to the market of adapt to changes ability.this text proceeded the inquisition, analysis to the great tiny view in business in freight transportation in station environment, present condition first, studying the tiny view freight transportation market of the business enterprise; And proceeded the thorough meticulous research to the freight transportation circumstance of the railroad bureau Shi Jia Zhuang station of Peking, analyze the freight transportation process of the Shi Jia Zhuang station, stands to the Shi Jia Zhuang the current freight transportation service marketing system proceed the analysis, finding out the shortage. The combinative finally relevant theories established the Shi Jia Zhuang station freight transportation service marketing strategy and puts into practice the way.Passing this text can understand the current railroad goods conveyance operates the circumstance, current railroad reformation direction; And internal environment in perfect business enterprise, complete the conversion that business enterprise face square logistics in the third, perfect service process, improve the service method circumstance by the root; Understanding with the customer manages for central service marketing strategy, the perfect information turns the service system, trying the loyalty of the exaltation customer, canning keeps effectively under all circumstances and all the freight transportation service marketing of the market quota work.