Research On The Service Quality Evaluation And Promotion Of The Railroad Passenger Station

In recent years, passenger of Xi'an railway station traffic volume increase progressively year by year , transport income income keep yuan of increasing degrees for eight years in succession. In existing to it transports to be can under the condition, in the face of fierce market competition day by day, how strengthen one's own market competitive power further, consolidate passenger transport leading status of market, it is administrator, railway station of Xi'an, that face the problem that and badly in need of solution at present. Take the road to enterprise's development of " quality benefit type ", it is the only way of the transport enterprise of the railway under a market economy condition . This text centre on railway service quality problem of terminal, pass and about station quality control analysis of existing problem to overall description of situation, trade of railway transportation,, use the theory methods of quality control and network analysis , has set up the comprehensive appraisal system of passenger traffic quality of the station, and according to relevant data and information , have carried on comprehensive appraisal and real example analysis to the railway station 2000-200 passenger traffic quality in Xi'an.On terms that transport capacity has not obviously increased at the station, want , continue , consolidate and expand railway market share of passenger transport, only outlet to point out station to raise the quality of passenger transport. Focal point this text study just under such background, how about railway station faces the market competition Xi'an, based on one's own condition, adopt the systematized method , strengthen quality control, improve the question of the quality of passenger traffic conscientiously. And on this basis , have carried on thinning studying around the marketing qualitative factor of exerting a largest influence on passenger traffic quality of the station, have proposed the strategic development goal of the railway station of Xi'an, marketing scheme and implemented the control strategy, thus made the passenger traffic quality improvement measure of the station. Pass description and collection , arrangement and analysis of the information , data specifically of railway station of Xi'an of the overall situation of railway transportation trade, use quality control and network analysis theory method to carry on research , has set up the comprehensive appraisal system of passenger traffic quality of thestation, analyze real example , propose Xi'an railway station passenger traffic quality improve the scheme. And then proceed from view that" users are satisfied ", improve the quality of passenger traffic, establish the idea of " great quality " , jointly transport the passenger traffic, do a good job of the connecting of the railway and other transportation ways. Make great efforts , create railway and other transportation situation of winning together that transport jointly of way. Use the theory methods of quality control and network analysis , on the basis of establishing the system of comprehensive appraisal, study to passenger traffic quality and marketing quality included , offer thinking of researching and analysing for the fact that the railway station of Xi'an meets the environment and changes , updates management not merely, have certain reference value to the further reform of the station of Xi'an.