Research On The The Design Of CRM System For Airlines

Along with the competition of domestic civil aviation market becoming more and more drastic, passenger is the focus for airlines. In order to draw on passenger, each airline uses various means. These means is important of course. But a lot of case indicates, passengers hope the individual service from airlines ,especially for the business passengers, whose consume take up the majority of sale .As far as most airlines it goes, every thing for customers is incarnated on serving notation, but the lack of technique, system and management restrict the fully exertion of serving notation. So, it is necessary to combine sale, market study and customer service system. By the automatization of operation flow, the simplicity of sale tache and the modernization of management means, the customer relation management of airlines can be ameliorated and improved.This paper analysis the application of customer relation management in domestic airlines, and give scheme to the instruction of CRM system. In addition, studying the ability of analysis of system, adopting the attribute-oriented induction and Bayes classify to predicting the behavior of customer. Last, it shows the greater veracious by instance.