Research On Appraisal For Ability Of Development Of Series Product Of Medium Small Manufacturing Business Enterprise

Development of series product is an important way for medium small manufacturing business enterprise to enhance brand and enrich product rapidly and economically. The important reason of development of series product is the market requirement. However, whether enterprise can turn market requirements into profits depends on one's abilities that involve research ability, marketing ability and manufacturing ability. If enterprise carries on development of series product without evaluating its abilities deliberatively, it will suffer grave losing and stick in a mud.To help medium small manufacturing business enterprise to deliberatively evaluate its abilities and develop series product successfully, this thesis carries the following researches:Firstly, on the basis of reviewed and summarized the relevant researches and literature roundly and systemically, this thesis establishes the appraisal index system of abilities of development of series product of medium small manufacturing business enterprise.Secondly, for making the appraisal outcome reflect the trend of enterprise's ability of development of series product, the thesis inducts the dynamic fuzzy integrated appraisal theory in appraisal math model.Thirdly, the thesis concludes four types of strategies of series development in enterprise present situation by analyzing the enterprise's ability of technology and marketing and analyses the manufacturing ability's influences on selection of strategy.Finally, thesis puts forward some ways of enhancing the abilities of development or series product.