The Research And Practice Of Quarter Garment Accessories Series Development Planning

Product development planning through series planning has become more and more important to the clothing brand. The fierce market competition and cruel mechanism of survival of the fittest, make the clothing enterprises relying on single trench and dishevelled products have been unable to win in the terminal market. Quarterly new products presented by series, whose design elements, whole style and products'organization structure has been strictly planning, can show their brand style better, which make them more competitiveness.Combining practice and theory, going down to clothing enterprises deeply to analysis and research the problems in the process of developing 2010 quarterly clothing products of the brand, this paper summarizes two points in the process of product development planning, namely "series plan and design" and "design project management" which aims to make series planning smoothly, as the main content of this research. The research work and practical work run synchronously around two important points, combining domestic and foreign advanced ideas about clothing product development planning. Through research, the writer improve continuously in the practice process and finally concludes the product series development and planning mode suited to Chinese type clothing enterprises, which can help enterprises to implement brand strategy successfully and provide the theory basis and operation method for them, which has certain reference value and practical significance.The two core contents of the research are respectively presented in the fourth and fifth chapter. For designing project management research, the fourth chapter mainly introduces "concurrent engineering theory" and "ladder - portal system theory" based on the practice of the specific conditions of brand team management and applied to product development processes. As for series planning and design research, the fifth chapter emphatically introduces characteristics of "fuzzy set theory" related concepts according to the design elements, clothing styles of fuzziness, and applied them to product structure, design attempt, series extensions and design method of evaluation of study, which innovated to certain extent.The construction of the whole framework of this paper is: first, lay emphasis on the two key points, then, centering on the quarterly produced products in the process of developing, research how to develop the strongest collaboration team to design the effective work schedule and process and make limited resources to obtain maximum benefits, and eventually develop high quality products which can show brand style, enhance the brand image of series products, these are the whole process systems research.Good series scheming can better highlighted brand style, make the brand image better transferred and branded on consumers' mind, meanwhile, good designing project management make series scheming run smoothly.Combining theory with practice, this paper research design management with designing on quarterly new clothing products in its'whole series of development and planning process, constructing a "series planning" core launch and an orderly and comprehensive quarterly clothing product development system, which has certain scientificity and great operationality.